The Dead-On Tactical Brand

all images featured are to showcase marketing and brand

Dead-On Tactical Training Academy started out as a simple basic handguns course for NRA certifications and was a subsidiary of RM Security Consulting in Marietta, Georgia.

The owner, Bob Mason set out out to start a basic firearms instruction class for local residents seeking to obtain their NRA Course Certification under the name of his security business. I helped by creating his certificate layouts and flyers. He started seeing potential in the instruction side of his endeavors and decided to branch off under a different name to keep the revenue separate.

He and I began working to develop his brand image. He decided on a name and told me what he wanted for his logo. We sat down to discuss his target market goals and decided on color schemes. Then I went to work!

Today, Dead-On Tactical Training Academy covers the entire State of Georgia, Alabama, and Florida. 

You can visit his website to learn more at www.deadontactical.com